Virtual Stage by RCM

Virtual event environments for live streams April, 2020
We have launched Virtual Stage, adapting our event and broadcast technology, alongside content generation, to enable creative professional live streaming performances and presentations. Virtual Stage is a high standard simulation platform offering immersive environments for venues, conference organisers, brands, experiential agencies, brand activations and live music promoters, to host great events remotely while maintaining lockdown curfews.

The Covid 19 pandemic has reshaped the horizon for the live events market, with the ban on mass gatherings in place for the foreseeable future and a predicted slow return to ‘business as usual’.

Businesses and entertainers have jumped onto the standard streaming platforms and apps available to join meetings, or stream performances from their lockdown locations. These have been great short-term alternatives, but we have developed Virtual Stage to help clients engage their audiences more effectively, introducing higher production values and interactivity back into the streams.

With thousands of events cancelled and rescheduling opportunities still uncertain, Virtual Stage uses a powerful 3D engine to create virtual environments, to allow live streaming from professionally presented, engaging environments. All without the need for people to go anywhere.

All participants (artists / speakers / product demos) can be streamed live, or filmed from their own locations and integrated into the on stage screens. Pre-recorded participants’ content can also be added to be part of a collective event scene.

Really Creative Media’s Nick Dew enthuses:

“The live event setting can be customised to the clients’ creative aspirations, without the budgetary restraints that can be a limiter to set design in the real world. Our Virtual Stage requires no one to leave their location and travel to a studio with technicians, so puts nobody at risk, but will deliver content that is truly engaging.”

“For example, we can produce a conference live stream in a 3D simulated venue, incorporating multiple speakers or panel discussions, with pips and slide management on screens built into the 3D stage set and allow Q & A interaction with specific remote delegates.”  

RCM has co-operated with venues and production companies to produce realistic 3D venue simulations, which a client can then license to host their conference to be streamed to any number of speakers and delegates, where-ever they are in the world.

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