Versus Versace delivered the Versus Experience to a global audience for its SS17 London Fashion Week collection launch, using live 4K cinema camera technology to create both a web stream and film produced by Really Creative Media.
My Beautiful City designed and implemented the creative concept for the show. Really Creative Media captured the environment they created on camera for worldwide viewers, using a high quality mix of production services to deliver real-time streaming of their cinematic 4K shoot and captured content for marketing and PR legacy on a dedicated stream on www.versusversace.com.
We deployed 5 Sony F55 4K cinema cameras for uninterrupted runway coverage. Backstage, two Sony FS7 4K cameras were used. All of the cameras filmed simultaneously in both broadcast quality HD, for the live web stream, and 4K for post-event content.
Throughout the day our team captured and edited footage of back stage ready for Instagram and other social media networks. Our on-site editors worked to get an immediate backstage highlights reel created for a “pre show” film that played out on the web stream just before the live show.
We also created and edited the post-production 4K film, blending content from the backstage cameras, pre-event coverage and the live runway itself.