Versus Versace exclusively launched its SS16 collection at the B1 Victoria House for London Fashion Week. This London-only event though did not limit the collection launch’s audience though, thanks to our live 4K shoot, which delivered the looks to a wide range of VIP buyers, fashion bloggers and journalists, via our live stream on www.versusversace.com, and exclusive photography and videography content.
Our friends at My Beautiful City brought the brand to life for the audience in the room, and we delivered a high quality mix of services to deliver real-time streaming of our cinematic 4K shoot. Working within the unique architecture of the room, including its curved runway, we deployed 6 Sony F55 cameras for uninterrupted runway coverage. Backstage, two of our Sony FS7 cameras captured the buzz, as well. Several time-lapse cameras also ran throughout the day to capture the setup and success of the event. All of our cameras filmed in both HD – for the live webstream – and cinematic 4K to create dazzling post-event content.
All in all, we produced a wide range of live and post-event content to communicate the Versace Versus SS16 collection to the biggest fashion audience possible. The live runway webstream was made available to 70 key global fashion publications. Throughout the day our Really Creative Team captured and edited photos of the looks for Instagram and other social media networks. Two of our editors worked on site to get an immediate highlights reel edit available to share with the media. We created and edited the post-production 4K film, blending content from the backstage cameras, pre-event coverage, the live runway itself, time lapse, and more, which has been distributed and shown in all Versace stores.