We were tasked with capturing the video campaign for the launch of the new Land Rover Discovery 5.
To launch the new vehicle, the brand created a special video campaign which featured a scaled replica of Tower Bridge made from a world-record-breaking 5,805,846 LEGO bricks. The Land Rover Discovery cars were driven on and underneath the structure to showcase their durability.
The LEGO Tower Bridge was also the subject of an enormous LED light mapping, using LED tape from Lamp and Pencil. The bricks were covered in 8,952 LED pixel points that were mapped using Resolume media servers and software.
The Resolume system outputted ArtNet into a MA2 system that converted it to sACN which controlled the tape. Media servers outputted 50 universes of DMX for the pixel mapping.
The system employed 12 MA2 NPUs to allow the parameter count and also to control the 200 intelligent fixtures in the lighting rig. All of this was pre-visualised in a WYSIWYG editor, including the LED mapping tape.
We worked with several other creative agencies and partners during this project, such as Imagination, Flare Lighting, Harry Tabner and Blinding Light.