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Project Overview
Sector
Fashion
Label
Versus Versace
Vision Director
Phil Jennings
Lighting Designer
Nick Gray
Band / Artist
Nothing But Thieves, Zibra

#VersusCalling

Versus Versace May, 2015
An unconventional collection launch from a derelict East London rooftop location, with giant projections and live HD streams of "Nothing But Thieves" and "Zibra" live to the Versus Versace website.

VERSUS VERSACE PARTY

Guests entered ‘The Happening’ event via an industrial elevator and travelled a dark path spreading across several floors guided by #VERSUSCALLING TAPE. When attendees reached the main space, they were greeted by ceiling-to-floor projections of models wearing the new collection. Two hundred and fifty guests partied and danced to live streamed performances from a collection of bands and DJ’S. Filmed in HD using sony broadcast cameras. We also created a “PreRoll” film of the location and party “as it happened”. Ever evolving versions of the edit were played out on the live stream as they were produced to keep engagement between bands online.

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