American Idol star Adam Lambert joined legendary rock band Queen for a once-in-a-lifetime tour this summer, kicking off in North America before heading to Canada, Australia, Japan, Europe and the UK. Working as part of the creative team, we were asked to produce visual content for the 18-song set to engage and amaze the audience.

Having worked with industry-renowned creative and lighting designer Rob Sinclair on numerous concerts previously (including artists such as Goldfrapp and Petshopboys), he came directly to us for content support on Queen’s latest world tour. With the potential of 14 songs requiring visual content on the central circular video wall, we really had our work cut out.  We brought the central 100m2 LED display to life with visually spectacular content consisting of a mix of animations and iconic, archive camera footage featuring original band member Freddie Mercury, to create the illusion he was performing live.