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Project Overview
Sector
Live Event

Post Office Network Sales Awards expands capacities through digital integration

Hashtag Live March, 2017
For the 10th Post Office Network Sales Awards the focus was on extending the action to people who couldn’t be in attendance but wanted to join in the celebrations. Production agency Live Union were tasked to achieve this and we assisted by providing our Hashtag Live social media visualisation solution.

We fully customised the feed to represent the Post Office brand, creating an engaging and attractive platform that captured attention, encompassing Twitter and Instagram posts. We used an alpha channel to add a transparency layer so the posts could even be displayed on top of existing graphic animations.

The digital world was brought into the room via a series of LED displays forming part of the stage set so people could see the message coming in from outside and choose to respond to them from their own accounts.

An Awards TV feed was streamed live on the evening so the presenter was equipped with an iPad to control the feed going to his screen that would be shown on camera, simply swiping left or right on the post.

This system was extremely successful taking the audience capacity from 400 in the room to over 106,616, with two way communication streams for real time interaction. Over 900 people logging on at home to cast their votes and send messages of support for their nominated colleagues in the room.

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